In order for women to achieve equal representation in government, women must run in every, or almost every, race. This means increasing the pool of viable women candidates.   

• Recruit women community leaders, women from law and political science programs, especially traditionally black colleges, and women with military leadership experience to run for office and to run campaigns.  A study by Jennifer Lawless and Richard Fox showed women were less likely than the men to have ever been recruited by a party leader, elected official, or political activist. Yet, when women are recruited they are much more likely to seriously consider a candidacy.

• Encourage more women to seek elected office by making politics women’s business.  Until the 1960s/1970s, no woman’s magazine had a column on money and business.  Money was considered a little “dirty” and business was for men.  The same attitudes permeate women’s perception of politics. Now Redbook, Marie Claire, and Cosmo Girl magazines and Lifetime TV have created the Every Woman Counts campaign.  In 2008, for the first time, Glamour magazine began a political blog, Glamoracy. 

• Provide basic campaign and media training.  Encourage Corporations and individuals to support these non-profit initiatives, such as: Women's Campaign School at Yale

• Establish mentors for women candidates.  Ensure women understand the unwritten rules and the implications of term limits on women in state legislatures.

• Encourage debating clubs for girls.  Focus on early education, with groups such as the YWCA and the Girl Scouts.  For instance, the Girl Scouts now have the Ms. President Patch. 

• Support legislation to require at least 40% of appointed executive branch and judicial posts, as well as state boards and commissions, to go to women/men.  These types of experiences introduce women to public service and position them to seek elective office.

• Develop a database of women qualified for political appointments and potential future candidates.

• Publicize the dirty tricks that discourage women from participating in the political process.